[{"data":1,"prerenderedAt":551},["ShallowReactive",2],{"blog-building-bezgofresh-part-01":3,"blog-building-bezgofresh-part-01-all":337},{"id":4,"title":5,"body":6,"chapter":325,"date":326,"description":327,"draft":328,"extension":329,"meta":330,"navigation":331,"path":332,"seo":333,"series":334,"stem":335,"__hash__":336},"blog\u002Fblog\u002Fbuilding-bezgofresh-part-01.md","Before BezgoFresh Was a Startup",{"type":7,"value":8,"toc":317},"minimark",[9,13,16,19,22,25,28,31,39,42,45,48,51,54,57,60,65,68,71,74,77,80,83,86,89,92,95,101,104,107,109,113,116,119,122,125,128,131,134,137,140,143,146,149,152,155,158,161,164,167,170,172,176,179,182,185,188,191,194,197,202,205,208,211,214,217,220,223,226,229,232,234,238,241,244,247,250,253,256,259,262,265,268,271,278,281,284,287,290,293,296,299,302,305,308,311,314],[10,11,12],"p",{},"In 2024, five college students decided to try something.",[10,14,15],{},"We didn't start with a startup. We didn't have a pitch deck, investors, or some carefully written business plan. We were just a group of students who had reached a point where we were beginning to wonder whether the path we were on was really the one we wanted to follow.",[10,17,18],{},"About a year and a half into college, that feeling had started becoming difficult to ignore. We didn't have a clear answer for what we wanted to do instead, but we knew we wanted to try building something of our own.",[10,20,21],{},"Then one of us came up with an idea.",[10,23,24],{},"What if people could buy fish and meat from local vendors without having to go to the market themselves?",[10,26,27],{},"The basic idea was simple: connect neighbourhood fish and meat vendors with customers through WhatsApp and handle the delivery in between.",[10,29,30],{},"It sounded simple enough.",[10,32,33,34,38],{},"The reaction within our group, however, wasn't exactly unanimous. For some of us, the whole idea of working around meat and fish came with an immediate ",[35,36,37],"em",{},"“eww.”"," The smell, the markets, the whole experience wasn't exactly something everyone wanted to be involved with.",[10,40,41],{},"A few people lost interest.",[10,43,44],{},"Five of us stayed.",[10,46,47],{},"We put some money together and decided to give the idea a shot. Not because we thought we were building the next big startup, and definitely not because we had any idea what we were doing.",[10,49,50],{},"We simply wanted to start something.",[10,52,53],{},"Something of our own. Something that could eventually become a source of income.",[10,55,56],{},"That was the beginning of BezgoFresh.",[58,59],"hr",{},[61,62,64],"h2",{"id":63},"our-first-customer-acquisition-experiment-was-a-stack-of-flyers","Our first customer acquisition experiment was a stack of flyers",[10,66,67],{},"Before there was a website, an application, a dashboard, or any kind of software, there were flyers.",[10,69,70],{},"We started thinking about who would actually care about the problem we were trying to solve.",[10,72,73],{},"Apartments. Flats. Villas. Places where busy professionals lived.",[10,75,76],{},"Our assumption was straightforward: if someone spends most of their day working, they might not want to spend another part of it travelling to a market, finding a vendor, waiting for their order and carrying everything back home.",[10,78,79],{},"Maybe they would rather spend that time doing something else.",[10,81,82],{},"So we printed flyers and started distributing them.",[10,84,85],{},"That was our first real attempt at customer acquisition.",[10,87,88],{},"It was also our first attempt at validation.",[10,90,91],{},"Until then, the idea had mostly existed inside our heads. Now it was out in the real world, where people could either care about it or completely ignore it.",[10,93,94],{},"And that gave us our first real question:",[10,96,97],{},[98,99,100],"strong",{},"Would anyone actually use this?",[10,102,103],{},"We didn't know.",[10,105,106],{},"But that was exactly what we were trying to find out.",[58,108],{},[61,110,112],{"id":111},"maybe-this-was-actually-a-business","Maybe this was actually a business",[10,114,115],{},"Once we started getting the idea out there, our curiosity grew.",[10,117,118],{},"We began researching the fish and meat industry and trying to understand the market we were entering. We looked at the size of the opportunity, how the existing businesses worked, what customers already did, and where there might be room for something different.",[10,120,121],{},"At some point, we came across estimates suggesting a potential total addressable market of around $75 billion.",[10,123,124],{},"That number caught our attention.",[10,126,127],{},"Not because a large TAM automatically makes a startup a good idea. We would eventually learn that the distance between a huge market and a successful company is enormous.",[10,129,130],{},"But it made us ask a different question.",[10,132,133],{},"Maybe this wasn't just a small side project.",[10,135,136],{},"Maybe there was actually a business hiding inside the idea.",[10,138,139],{},"So we started learning what a startup even was.",[10,141,142],{},"We read books. We listened to podcasts. We researched companies. We started learning words that had barely meant anything to us before: funding, product-market fit, customer acquisition, business models, operations, growth.",[10,144,145],{},"Every answer seemed to create another question.",[10,147,148],{},"How do you validate an idea?",[10,150,151],{},"How do you get your first customers?",[10,153,154],{},"How do you convince vendors?",[10,156,157],{},"How do you build something without wasting the little money you have?",[10,159,160],{},"How do you know whether people actually want what you're building?",[10,162,163],{},"We were learning the startup world while trying to become part of it.",[10,165,166],{},"There wasn't really a playbook.",[10,168,169],{},"So we started figuring things out one experiment at a time.",[58,171],{},[61,173,175],{"id":174},"what-exactly-were-we-trying-to-build","What exactly were we trying to build?",[10,177,178],{},"At the beginning, BezgoFresh wasn't meant to replace the local butcher or fish vendor.",[10,180,181],{},"That was never really the point.",[10,183,184],{},"There were already vendors who had customers who trusted them. They knew how to source their products, prepare them and serve their neighbourhoods.",[10,186,187],{},"The problem, as we saw it, was convenience.",[10,189,190],{},"A customer might trust a particular vendor but still not want to visit the shop every time they needed something.",[10,192,193],{},"At the same time, a vendor might have a good local customer base but have very few ways of reaching people beyond those who physically walked into the shop.",[10,195,196],{},"So we thought:",[10,198,199],{},[98,200,201],{},"What if we connected the two?",[10,203,204],{},"The vendor could continue doing what the vendor already knew how to do.",[10,206,207],{},"The customer could continue buying from someone they trusted.",[10,209,210],{},"We would handle the part in between.",[10,212,213],{},"Ordering and delivery.",[10,215,216],{},"That became the basic idea behind BezgoFresh.",[10,218,219],{},"As we refined the concept, we started thinking of it as a cold-chain based last-mile delivery startup: work with local fish and meat vendors who could meet the quality standards we were looking for, give them another sales channel, and make the buying experience more convenient for customers.",[10,221,222],{},"For the customer, the promise was simple: get what you already buy from a vendor you already trust, without having to make the trip yourself.",[10,224,225],{},"For the vendor, it was another way to reach customers and potentially increase revenue without completely changing how the shop operated.",[10,227,228],{},"At least, that was the hypothesis.",[10,230,231],{},"We hadn't proven any of it yet.",[58,233],{},[61,235,237],{"id":236},"five-students-trying-to-figure-it-out","Five students trying to figure it out",[10,239,240],{},"Looking back, one of the strangest parts of the beginning is how little we knew.",[10,242,243],{},"We were learning how businesses worked while trying to run one.",[10,245,246],{},"We were learning about product-market fit while trying to find our first version of it.",[10,248,249],{},"We were learning about funding without having any funding.",[10,251,252],{},"We were learning about customers by putting an idea in front of actual customers and seeing what happened.",[10,254,255],{},"There was no experienced founder sitting beside us with a checklist telling us what to do next. We had to search for answers ourselves, talk to people, try things, get things wrong and try again.",[10,257,258],{},"And that was probably the first real characteristic of BezgoFresh.",[10,260,261],{},"We didn't know enough to build the perfect version.",[10,263,264],{},"So we built whatever seemed like the smallest thing that could help us learn what to do next.",[10,266,267],{},"At that point, we still thought the hard part would be getting the idea off the ground.",[10,269,270],{},"We hadn't yet seen what was waiting underneath it.",[10,272,273,274,277],{},"Because saying ",[35,275,276],{},"“connect a customer with a local vendor and deliver the order”"," makes the business sound almost ridiculously simple.",[10,279,280],{},"In reality, that single sentence hides an entire operation.",[10,282,283],{},"Someone has to collect the vendor's menu.",[10,285,286],{},"Someone has to communicate it to customers.",[10,288,289],{},"Someone has to receive and understand the order.",[10,291,292],{},"Someone has to make sure the vendor actually has the product.",[10,294,295],{},"Someone has to prepare it.",[10,297,298],{},"Someone has to assign a delivery person.",[10,300,301],{},"Someone has to track the order.",[10,303,304],{},"Someone has to handle the payment.",[10,306,307],{},"And somehow, all of those people and processes have to know what the others are doing.",[10,309,310],{},"We didn't understand the size of that problem when we started.",[10,312,313],{},"We were about to.",[10,315,316],{},"And that was when BezgoFresh stopped being just an idea and started becoming a system.",{"title":318,"searchDepth":319,"depth":319,"links":320},"",2,[321,322,323,324],{"id":63,"depth":319,"text":64},{"id":111,"depth":319,"text":112},{"id":174,"depth":319,"text":175},{"id":236,"depth":319,"text":237},1,"2026-08-13","Five college students, a stack of flyers, and the moment an idea started becoming a business.",false,"md",{},true,"\u002Fblog\u002Fbuilding-bezgofresh-part-01",{"title":5,"description":327},"Building BezgoFresh","blog\u002Fbuilding-bezgofresh-part-01","yOmazswwwEdUerd3PV1XejZYXkwRqw2GR0FPy2NsQ6Q",[338],{"id":4,"title":5,"body":339,"chapter":325,"date":326,"description":327,"draft":328,"extension":329,"meta":549,"navigation":331,"path":332,"seo":550,"series":334,"stem":335,"__hash__":336},{"type":7,"value":340,"toc":543},[341,343,345,347,349,351,353,355,359,361,363,365,367,369,371,373,375,377,379,381,383,385,387,389,391,393,395,399,401,403,405,407,409,411,413,415,417,419,421,423,425,427,429,431,433,435,437,439,441,443,445,447,449,451,453,455,457,459,461,463,467,469,471,473,475,477,479,481,483,485,487,489,491,493,495,497,499,501,503,505,507,509,511,513,517,519,521,523,525,527,529,531,533,535,537,539,541],[10,342,12],{},[10,344,15],{},[10,346,18],{},[10,348,21],{},[10,350,24],{},[10,352,27],{},[10,354,30],{},[10,356,33,357,38],{},[35,358,37],{},[10,360,41],{},[10,362,44],{},[10,364,47],{},[10,366,50],{},[10,368,53],{},[10,370,56],{},[58,372],{},[61,374,64],{"id":63},[10,376,67],{},[10,378,70],{},[10,380,73],{},[10,382,76],{},[10,384,79],{},[10,386,82],{},[10,388,85],{},[10,390,88],{},[10,392,91],{},[10,394,94],{},[10,396,397],{},[98,398,100],{},[10,400,103],{},[10,402,106],{},[58,404],{},[61,406,112],{"id":111},[10,408,115],{},[10,410,118],{},[10,412,121],{},[10,414,124],{},[10,416,127],{},[10,418,130],{},[10,420,133],{},[10,422,136],{},[10,424,139],{},[10,426,142],{},[10,428,145],{},[10,430,148],{},[10,432,151],{},[10,434,154],{},[10,436,157],{},[10,438,160],{},[10,440,163],{},[10,442,166],{},[10,444,169],{},[58,446],{},[61,448,175],{"id":174},[10,450,178],{},[10,452,181],{},[10,454,184],{},[10,456,187],{},[10,458,190],{},[10,460,193],{},[10,462,196],{},[10,464,465],{},[98,466,201],{},[10,468,204],{},[10,470,207],{},[10,472,210],{},[10,474,213],{},[10,476,216],{},[10,478,219],{},[10,480,222],{},[10,482,225],{},[10,484,228],{},[10,486,231],{},[58,488],{},[61,490,237],{"id":236},[10,492,240],{},[10,494,243],{},[10,496,246],{},[10,498,249],{},[10,500,252],{},[10,502,255],{},[10,504,258],{},[10,506,261],{},[10,508,264],{},[10,510,267],{},[10,512,270],{},[10,514,273,515,277],{},[35,516,276],{},[10,518,280],{},[10,520,283],{},[10,522,286],{},[10,524,289],{},[10,526,292],{},[10,528,295],{},[10,530,298],{},[10,532,301],{},[10,534,304],{},[10,536,307],{},[10,538,310],{},[10,540,313],{},[10,542,316],{},{"title":318,"searchDepth":319,"depth":319,"links":544},[545,546,547,548],{"id":63,"depth":319,"text":64},{"id":111,"depth":319,"text":112},{"id":174,"depth":319,"text":175},{"id":236,"depth":319,"text":237},{},{"title":5,"description":327},1786612717933]